Caroline Petersson
Global Awareness in Action - GAIA

Abstract: This book is a product of the Global Awareness in Action (GAIA). GAIA is an international project that brings together multi-stakeholder teams from the cities of Malmö in Sweden, Newcastle in United Kingdom, and Nieuwegein and Utrecht in the Netherlands to try out new working methods and learn from each other. The project seeks to develop innovative examples of how urban areas can respond to the twin challenges of unsustainable development and growing inequalities. The goal of the project is to develop new methods and partnerships in order to achieve behavioral changes in sustainable actions among the citizens in the four European cities. It aims to empower local authorities, NGO’s, academic institutions, educators and businesses to engage urban citizens to take actions for tackling global challenges. We hope that this collection of strategies for working with behavior change will inspire not only the project’s city teams and stakeholders, but also many other readers in their future work. The GAIA project is funded by EuropeAid and runs from 2013-2015. More information about the GAIA-project can be found on our web-site www.malmo.se/gaia. Towards the end of our project we will collect our experiences from working with these and other strategies. The final output will be a “toolbox” that will be found on our web-site from the beginning of 2016. Feel free to visit us and share our experiences! Enjoy! Karin Wallin Project Manager for the GAIA project City of Malmö

Keyword(s): Behaviour Change ; Cities ; urban citizens ; Global Challenges ; Climate Change ; Inequality ; Sustainable Development ; conservation ; green footprints ; incentives ; Recycle ; Environment ; Environmental Sustainability